Running a small and medium sized enterprise business especially in the field of air conditioning has never been easy . The challenges are around Cash flow , attracting and retaining dependable human resources , managing compliance , managing principals and managing competition . All of these challenges comes in the way of an entrepreneur from growing this business .

The No.1 requirement for India is to create jobs for the ever growing pool of youngsters getting ready to be employed . The MSME’s in India are the largest employers and the largest job creators . They provide jobs for highly skilled , semi skilled and unskilled workforce . The Air conditioning and refrigeration trade is one of the biggest job creators , in a trade that is fast growing . The MSME’s not wanting to grow their business is not a good sign when it comes to the task of creating jobs and that is a concern .

So what is it that motivates a handful of them to want to grow , scale up and explore disruptive ideas . The only think that keeps them from doing this is their love for the business. Some of these entrepreneurs have Fallen in Love with the business of air conditioning and refrigeration , they don’t see any of these challenges , for them each of these are opportunities to solve , fix and scale up their business . RATA Day / Refrigeration and Air conditioning Day of India is celebrated in February every year , the day celebrates the spirit of these entrepreneurs who love this business . They have given up the idea of competing with each other and are discovering a whole new way of scaling up their business , collaborating with each other.